The client _ Bejoyed was a start-ip company specializing in subscription boxes that cater to couples seeking non-sexual, digital-free ways to connect. Customers can purchase individual boxes or subscribe to a monthly membership, with each box offering specially themed experiences like gin tasting and portrait drawing nights.

The challenge _ Our main challenge was to elevate the existing print identity to resonate effectively in the digital space, conveying a sense of freshness, warmth, and lightheartedness. It was important to guide users towards the monthly membership option while also showcasing the possibility of buying individual boxes.

The solution _ To achieve this, I suggested expanding the color palette used in print by incorporating light and vibrant colors. I also created unique font styles specifically for the digital platform, ensuring a cohesive experience. Additionally, I developed a 'Cheetos' pattern derived from the logo to enhance and unify the digital touchpoints.

We aimed to entice users towards the membership option while providing the choice to purchase individual boxes.

Our goal was to convey the warm feeling of discovering something new together. We carefully curated the set and lighting to create a comfortable ambiance reminiscent of spending an evening at home with your partner.

During the research phase, I identified an interesting approach to help the client better understand their target audience. I suggested and outlined several tests to generate ideas for future boxes.

We implemented a digital campaign focused on the trial month to generate more leads through Google Ads and social media.

Furthermore, we established a design system to ensure consistent implementation of UI patterns.